Writing long copy isn't everyone's cup of tea. But sometimes you just got to do it. There are times when a long copy, full exposition of the selling proposition is just what the doctor ordered.

Dakim BrainFitness was launched in 2006, into a market, frightened about Alzheimer's disease, but completely uneducated about the ability of effective cognitive exercise to significantly improve cognitive performance in older adults. A long copy presentation was imperative for both our customers (senior living providers) and our end-users (their residents).