About Me
Companies and Brands
I have experience in consumer advertising across many product categories, including, packaged goods, fast food, financial services, travel & Leisure, cosmetics, consumer electronics, wines & spirits, and more. My experience in entertainment marketing includes a stint as President of marketing at Columbia Pictures and as Co-Creative Director and Copy Chief of my own, award-winning advertising agency, Michel/Russo Advertising. I have experience writing for TV, video, websites, social media, online display, and print.
Consumer Advertising
Ogilvy & Mather, New York, Montreal, Los Angeles
Wells, Rich, Greene, Los Angeles
BBDO, Los Angeles
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Aim Toothpaste
Bumble Bee Tuna
Coldwell Banker
Cotton Incorporated
Dove Beauty Bar
Fisher Electronics
Hills Bros. Coffee
Jack in the Box
Johnson & Johnson
Jos E. Seagram
Lever Bros./Unilever
Max Factor
Ralston Purina
Sahara Hotel & Casino, Las Vegas, Reno
Taco Bell
Union Bank
VISA
Entertainment Advertising
Columbia Pictures, President of Marketing
Michel/Russo Advertising, Co-Creative Director, Copy Chief, Producer/Director for trailers and television
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20th Century Fox
Avenue Pictures
Columbia Pictures
First Look Pictures
Fox Searchlight
Orion Pictures
Sony Entertainment
Triton Pictures
Universal Pictures
Entrepreneurship
When my dad developed memory loss and signs of cognitive decline, I invented a software-based brain-training program; raised $16M in capital; and launched it in 2006. Since then, Dakim BrainFitness has been clinically proven to significantly improve memory, language skills, and overall cognitive performance. Dakim has helped thousands of older adults keep their minds sharp, and fight cognitive decline.
In 2018, I became frustrated by the many subscriptions making recurring charges on my credit cards, over which I seemingly had no control. So two partners and I started developing ccWrangler. ccWrangler is a financial services app that tracks all recurring charges, and alerts users before one is about to occur, and makes it easy to cancel ones they don't want. It does a lot of other helpful things, but no need to go into them here!
Personal Stuff
I grew up in Chicago, a life-long Cubs fan. If nothing else, that proves I am not a quitter! I am an avid acoustic guitar player—I jam every week. I have a hard time shutting off my imagination and creativity. Maybe, in this instance, the quality you might be most interested in (I know I ended with a preposition) is that if you hire me, I will be as committed to your success as you are!
Self Promotion
I'd love to put my creativity, experience, and hard work to work for you. But we won't have a clue if I'm the right person for the job, until we talk. So don't be a stranger—give me a call.
